We’re a certified carbon neutral agency, we also offset the carbon in the projects we work on, at no additional cost to our clients. We’ve teamed up with Carbon Neutral Britain and Ecologi to offset every project we deliver, from verified carbon removal to habitat restoration with long-term impact.
Since 2022 we've planted 1,494 trees globally, and avoided 204+ tonnes CO2e.
This isn’t just about planting trees. It’s about restoring biodiversity, cutting methane, and protecting ecosystems that are disappearing fast. From coral reefs to the Amazon rainforest, we’re backing real climate action that goes beyond lifestyle swaps.
We’ve also upgraded our communications network to Honest Mobile, a carbon negative B Corp building a cleaner, fairer telecoms industry - join them here. By choosing Honest, we’re offsetting our emissions through them too. And, when it comes to new equipment purchases our preferred option is always refurbished first. By doing this we’re avoiding the consumer-driven upgrade cycles and helping reduce the drain on precious planetary resources.
We also think carefully about the digital tools we use including AI.
It’s easy to assume it’s weightless, but it’s not. Every prompt, every generated asset draws on energy, infrastructure, and cooling systems behind the scenes. So we use it with intent. Not excessively, not carelessly — just where it adds real value to the work. Like everything we do, we factor that impact in and offset it as part of our wider commitment.
Closer to home, we’re mindful of the everyday decisions that add up. Walking or taking public transport to meetings. Picking litter in our local community. Recycling whatever we can and keeping waste to a minimum. Offering low-impact alternatives to our clients. Supporting local tree planting. Small moves, yes – but all part of the same mission.
Carbon neutrality is our base-line. And we’re just getting started.
A typical short text prompt can use a fraction of a watt-hour of electricity (around 0.0003–0.0004 kWh), while generating a single image is generally higher, often in the region of a few watt-hours (roughly 0.002–0.01 kWh), depending on the model and resolution. For context, boiling a full kettle in the UK is typically around 0.1 kWh, so even image generation sits well below that, but it adds up with scale and repetition.
Water use varies more widely. Some estimates suggest that a handful of AI interactions may use the equivalent of a small bottle of water (around 500 ml) when factoring in data centre cooling and energy production, although this depends heavily on the system and infrastructure used. These figures are based on recent academic and industry research (including MIT, Carnegie Mellon, and Hugging Face) and are intended as indicative rather than exact.