Our goal was to develop a distinctive and meaningful brand identity for Food for Thought, a zero-waste store based in Wellingborough, Northamptonshire. Passionate about sustainability, the store is dedicated to reducing plastic waste by offering customers the opportunity to refill their own tubs, jars, and bags with high-quality food products—minimising unnecessary packaging and promoting a more eco-conscious way of shopping.

We created an identity that not only reflects these values but continues to evolve, seamlessly rolling out across in-store signage, digital platforms, and marketing materials. Beyond branding, we took a hands-on approach to sustainability, even constructing the in-store counter from reclaimed pallets and recycled wood—reinforcing Food for Thought’s commitment to ethical and responsible retail at every touchpoint.